Carmen Santiago Director of Retail for Trulieve


Carmen joined Trulieve as Director of Retail for Florida in October 2019. Her career in retail management and leadership spans across multiple national brands like DSW and Finish Line. Carmen has an outstanding record of building winning retail teams through strategic leadership, talent development, and cultural transformation. She has a Bachelor of Arts, Business from the University of Sacred Heart in Puerto Rico. 


What drew you to want to work in the cannabis industry? 

My mother was a patient at Trulieve. Medical cannabis made a huge difference in my mother's life.  


Tell us about your day-to-day work at Trulieve? 

Love working with the retail teams. Going out to the stores and listening to our employees' ideas and letting them know we are working very hard to make Trulieve an employer of choice. People are my passion.  


What has been your experience working in cannabis as a female? 

I have built a strong relationship with the Trulieve patients. I love my peers and how much they have educated me in the industry. 


What makes you excited to come to work at Trulieve? 

Knowing that every day I will impact someone's life whether it's an employee or a patient. I love the fact that we are a newer company and together, along with my peers, we can bring new ideas to strengthen it. 


What is a fun fact about you?

I always dreamed of being a famous singer when I was growing up. Trulieve has given me the opportunity to be on FB Live. This is the closest I’ve ever been to being famous!