How Premium Flower Comes to Be

A Masterful Touch

The cannabis plant produces more than four hundred chemical compounds, at least 120 of which are classified as cannabinoids. But when it comes to effects on the user, the star of the show has always been THC (delta-9- tetrahydrocannabinol.)

THC content can make or break a smoking experience, and not all buds are created equally when it comes to potency. Some flower stands apart from the rest. Premium flower is the cream of the crop, or in this case, the cone of the harvest. These high-quality buds are densely packed with trichomes, rich with cannabinoids, and vibrantly colored. A premium specimen is as pleasing to the eye as it is to the nose and your endocannabinoid system. Potency is dependent on the strain and the location of the buds on the plant.

THC percentages are higher in premium flower because of the level of care and attention the plant receives throughout its lifecycle.

Truly premium flower starts as a seed. Some genetics are more notorious than others for growing dense, resinous buds with high THC levels. Pheno hunting helps growers identify which strains are best suited for premium flower from the start. A nug's color, texture, and density have a lot to do with the strain’s genetics. But that’s just the start of growing a THC-rich nug. Anyone can garden, but it takes a real expert to grow premium nugs.

It comes down to trichome production. Let’s get science-y – cannabinoids like THC are produced in the trichomes of the plant, the shiny hair-like substances that cover the buds. Trichomes are secondary metabolites for the cannabis plant, which means they are not directly involved in normal growth, so cannabis plants don’t have to flower to survive. Cannabis plants flower in good growing conditions, and the better the conditions, the richer the flowers.

With the right touch from a master grower, the cannabis plant will thrive, producing aromatic, dense buds that are sticky with THC-rich trichomes and other compounds!

THC isn’t the only prominent cannabinoid in premium flower – ideal growing conditions produce richer quantities of minor cannabinoids and terpenes too. These compounds are essential for the entourage effect, which creates a balanced high experience.

But, for premium flower, no expense is spared to encourage THC production. The seeds are planted into nutrient-dense soil under full-spectrum LED lights in small grow rooms with carefully controlled temperature and humidity. Premium flower is cultivated in craft batches so the cultivator can pay full attention to each plant. These grow rooms have state-of-the-art ventilation systems, and plants are regularly trimmed of fan leaves to focus energy on flowering. Processing premium flower, from harvesting and trimming to packaging, is done by hand to preserve the delicate trichomes.

But even then, not every bud is premium. Flower grown towards the bottom of the plant have been shown to have lower THC potency than the top nug, or cone. Only cones are premium flower, with the densest buds and the richest aromas.

The process of cultivating top-quality flower is a labor of love. From seed to packaging, no expense or detail is spared to create the dense, THC-rich, aromatic nugs you know and love.