Standing Together Against Breast Cancer: Trulieve’s Commitment to Patients & Survivors
Every Breast Cancer Awareness Month, pink ribbons and accents across communities nationwide remind us that the fight against breast cancer continues. At Trulieve, we think it’s also important to hear the voices of those affected—survivors and those still fighting the disease.
In dispensaries throughout our markets, we interact daily with patients affected by breast cancer whose stories of resilience inspire us and give hope to the millions facing breast cancer each year.
Among our team, survivors like Director of State Operations for Maryland Jennifer Glenn demonstrate the strength it takes to overcome and show us what our support can accomplish for patients and families. Putting this into action, Tampa-area General Manager Amanda Hingson draws on her own experiences combating the disease to help patients find relief. Jennifer and Amanda's stories, like countless others, are a critical reminder that behind every statistic is a person, a family, and a community impacted by breast cancer.
For us, breast cancer awareness is more than one month on the calendar. It’s about standing with survivors and ensuring that patients and families know they are not alone. As a cannabis company with dispensaries in hundreds of communities, we recognize the unique role we play by providing access to relief through trusted, medical-grade cannabis products and expert guidance.
It’s also reflected in our efforts to help fund research, treatment, and patient support by driving awareness, raising donations, and partnering with organizations making a difference.
Why It Matters for Cannabis & Community
The cannabis industry is built on providing access, engaging in advocacy, and operating with compassion for those who need the plant most. Supporting breast cancer awareness is an extension of those values. By partnering with national organizations like the Susan G. Komen® Breast Cancer Foundation, as well as local nonprofits like Check For A Lump and Libby’s Legacy who directly support patients in the communities we serve, we are helping bridge the gap between awareness, prevention, and treatment.
Through every roll-up donation, every specialty product, and every step walked, we are honoring survivors, remembering loved ones we have lost, and working together towards a future without breast cancer.
Breast Cancer Awareness Month at Trulieve
This October, Trulieve is proud to continue our community-focused initiatives and volunteer efforts across multiple states. Whether you’re donating at the register, buying a specialty product that gives back, or participating in one of many community events, here’s how you can join in raising awareness and support.
Standing Together Against Breast Cancer: October 2025 Recap
Every October, we wear pink in honor of Breast Cancer Awareness Month to stand with the millions of people and families affected by the disease.
At Trulieve, we believe in supporting patients and survivors year-round by elevating their voices, connecting them with information and support services, and providing access to relief through trusted, medical-grade cannabis products and expert guidance.
Impact In Action
From hosting free mobile mammogram clinics and organizing volunteer efforts to supporting nonprofit partners through specialty products and register roll ups, here’s how we showed up in our communities this October for Breast Cancer Awareness Month:
- Arizona: Trulieve hosted a free mobile mammogram clinic in Maricopa with Check For A Lump and volunteers joined the 15th Annual Wig Out, the 9th Annual Pink Out 5K in Phoenix, and the Making Strides Against Breast Cancer walk in Tempe. Customers rolled up their totals at the register to support Check For A Lump and Cancer Support Community Arizona.
- Connecticut: Trulieve volunteers participated in the Hartford Making Strides Against Breast Cancer walk and the Hartford Susan G. Komen MORE THAN PINK Walk.
- Florida: Trulieve hosted a free mobile mammogram clinic in North Miami Beach with the Susan G. Komen Foundation while our volunteer teams across the state supported the 2025 Komen Tampa Bay MORE THAN PINK Walk and Making Strides Against Breast Cancer walks in Niceville, Orlando, Tallahassee, and Tampa. Patients rolled up their totals at the register to benefit Libby’s Legacy Breast Cancer Foundation.
- Georgia: Trulieve volunteers participated in the Georgia Alliance for Breast Cancer’s Georgia 2-Day Walk for Breast Cancer in Atlanta, the Growing and Loving Sisters Foundation (GALS) Phenomenal Women Breast Cancer Awareness Conference in Savannah, and the West Central Georgia Cancer Coalition (WCGCC) Paint the Town Pink 5K Fun Walk/Run in Columbus.
- Maryland: Trulieve volunteers joined the Baltimore Making Strides Against Breast Cancer walk.
- Ohio: Trulieve volunteers participated in the Columbus Making Strides Against Breast Cancer walk.
- Pennsylvania: Trulieve volunteers joined Making Strides Against Breast Cancer walks in Pittsburgh, Harrisburg, and Lehigh Valley.
- West Virginia: Trulieve sponsored the West Virginia Breast Health Initiative’s 5th Annual Haha’s for Tata’s Comedy Night & Auction in Charleston.
Inspiring Voices
Throughout the month, patients and team members shared stories of resilience, early detection, and community support. From Jennifer Glenn’s story of perseverance to Piper Landon’s song of strength, stories like these remind us that behind every statistic is a person, a family, and a community impacted by breast cancer.
Thank You
To every patient, caregiver, customer, and volunteer who showed up in October, thank you. Your support helps fund screenings, treatment, and patient services in our communities. Trulieve applauds our community partners for the impact they make every day, and we remain dedicated to supporting patients at every stage of their health journey through compassionate care and access to high-quality, lab-tested cannabis products.
- Arizona
- Connecticut
- Florida
- Georgia
- Maryland
- Ohio
- Pennsylvania
- West Virginia
- Register Roll-Up to support local community partners, Check For A Lump and Cancer Support Community Arizona
- Specialty Product: Sweet Talk Pink Guava Gummies – $1 donation made to Check For A Lump per unit sold (Oct. 1–28)
In the Community
- Trulieve Volunteers Joining Pink Out 5K – October 4, 8–11am at Steele Indian School Park, Phoenix, AZ
- 15th Annual Wig Out – October 17 at Legacy Place Courtyard, Phoenix, AZ
- Puff For a Purpose: Spooky Puff & Paint – October 17, 7–10pm at Harambe Café, 6464 E Tanque Verde Road, Tucson, AZ
- Check For A Lump Free Mobile Mammogram Event – October 18, 1–5pm at Trulieve of Maricopa, 44405 W Honeycutt Ave, Maricopa, AZ
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – October 25, 8am–12pm at Tempe Beach Park, Tempe, AZ
- Gift with Purchase (subject to change): Pink Trulieve Beanies with $100+ purchase (Oct. 15–25, while supplies last)
In the Community
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – October 5, 10am–1pm at Bushnell Park, Hartford, CT
- Trulieve Volunteers Joining Susan G. Komen More Than Pink Walk – October 26, 7:30–11am at Bushnell Park, Hartford, CT
- Starting Oct. 1, we will be offering a rotating selection of specialty Pretty in Pink pre-rolls, vapes, and TruPods as well as Sweet Talk strawberry chocolates and gummies in support of our community partner Libby’s Legacy. *Production of these products helps fund a $25,000 donation to Libby’s Legacy Breast Cancer Foundation.
In the Community
- Mobile Mammogram w/ Susan G. Komen – October 17, 10am–6pm at Trulieve North Miami Beach, 15100 Biscayne Blvd, North Miami Beach, FL
- ONWARD Sponsoring and bringing volunteers to 2025 Komen Tampa Bay MORE THAN PINK Walk - October 18, 7:30am-11am, 4202 E Fowler Ave, Tampa, FL
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – The Emerald Coast – October 18, 8am–12pm, 100 College Blvd, Niceville, FL
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – The Big Bend – October 19, 2–4pm, 1001 S Gadsden St, Tallahasse, FL
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – Orlando – October 25, 7–11am, Lake Eola Park, Orlando, FL
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – Tampa Bay – October 25, 7:30–11:30am, Raymond James Stadium, Tampa, FL
- Trulieve Volunteers Joining Georgia Alliance for Breast Cancer 2-Day Walk – October 4–5, Atlanta, GA
*Trulieve will be present at the registration expo on October 3 to connect participants with resources.
- Gift with Purchase (subject to change): Pink Trulieve Socks (first 50 customers, Oct. 18); Pink Trulieve Shirt with $65+ purchase (Oct. 29, while supplies last)
In the Community
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – October 25, 8am at Camden Yards, Baltimore, MD
- Gift with Purchase (subject to change): Pink Trulieve Beanies with $100+ purchase (Oct. 15–25, while supplies last)
In the Community
- Trulieve Volunteers Joining Making Strides Against Breast Cancer Walk – October 26, 10am–2pm at Genoa Park, Columbus, OH
- Specialty Products & Swag: PA medical marijuana patients will receive free pins and stickers featuring the Trulieve + breast cancer ribbon logo
In the Community
Trulieve Volunteers Joining Making Strides Against Breast Cancer Walks in:
- Pittsburgh – October 5, 9am–12pm, Acrisure Stadium
- Harrisburg – October 18, 9am–12pm, City Island
- Lehigh Valley – October 18, 10:30am–2pm, ArtsQuest Bethlehem
- Gift with Purchase (subject to change): Pink Trulieve Socks (first 30 customers, Oct. 18); Pink Trulieve Shirt with $100+ purchase (Oct. 29, while supplies last)
In the Community
- Trulieve Volunteers Joining HaHa’s for Tata’s Comedy Night – October 17 at Holiday Inn & Suites, Charleston (Doors 6:30pm, Show 8pm)
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