Something Big Is Coming: A New Trulieve Rewards Experience

At Trulieve, we’re always looking for new ways to elevate your experience and soon, we’re taking rewards to the next level. A brand new tiered Trulieve Rewards program is coming, designed to bring you exclusive bonuses, stackable savings, and more.

More Ways to Earn. More Ways to Elevate.

The upcoming tiered structure introduces automatic tier upgrades, exclusive tier-specific bonuses, and stackable savings while maintaining the same core ways to earn.

And now, we’re thrilled to introduce the new tier names that will define the next generation of Trulieve Rewards:

Tru-Member
You’re in! Now start earning. Earn 1 point per $1 spent, enjoy member-only deals, and redeem points for savings you can stack with other offers.

Tru-Insider
You’re on the rise! Earn points the same way, with higher redemption value and access to more rewards as you move up.

Tru-Elite
Reach Elite status and enjoy elevated rewards, refined for you. Access bonus opportunities like monthly visit rewards, plus higher-value redemptions and exclusive perks.

Tru-Icon
The pinnacle of Trulieve Rewards. Unlock the highest reward value, plus top-tier bonuses and the most exclusive perks, all designed for an iconic member.

No Action Needed. We Got You Covered

If you’re already a Trulieve Rewards member, you’re all set.

• Your membership automatically rolls into the updated program.
• Your current points will seamlessly carry over.
• Your tier at launch will be determined based on the higher value of your Rewards activity from 2025 or 2026 - no steps required on your end.

If you are not yet a member, sign up through the Trulieve mobile app or at rewards.trulieve.com today.

Automatic Tier Upgrades & New Upgrade Bonuses

As you continue to shop and earn, you’ll move up through the new tiers automatically - from Tru‑Member → Tru‑Insider → Tru‑Elite → Tru‑Icon. Each tier unlocks bigger redemptions and special perks designed to reward your loyalty.

Whether you’re just getting started or are already a Trulieve Rewards member, the new program ensures your rewards grow right alongside you.

Coming Soon - Stay Tuned

We can’t wait to share every detail with you. The updated Trulieve Rewards program is coming soon, and members will receive everything they need to know - including their starting tier - straight to their inbox.

Keep an eye on your email for your official launch date and your personalized tier assignment.

A more rewarding Trulieve experience is almost here. Stay tuned!