What is 710? Learn All About Oil Day and How to Celebrate 710
Everyone knows cannabis fans love an excuse to celebrate our favorite plant’s many forms and uses. Derived from the word “OIL” flipped upside down—what started as an insider nod among concentrate enthusiasts, 710 has grown into a widely recognized day celebrating cannabis oils, concentrates, and extract-based products.
Like the better-known 420, we're dedicating a whole day on 7/10 to trying and sharing a wide range of oil-based options. No matter your style, there's so much to explore in the world of cannabis concentrates.
710 is a Growing Trend in Cannabis
Exploding in popularity, 710 is a celebration of concentrates, or oils, made from the plant and their unique benefits compared to other forms of cannabis consumption. It's no surprise that 710 has become synonymous with quality concentrate products like the ones we offer at Trulieve.
And it’s not just hype—the global cannabis concentrate market is projected to exceed $1.7 billion in 2026¹, reflecting continued consumer interest in flavorful, easy-to-use, and combustion-free products. For consumers, that means more options, more innovation, and more ways to enjoy high-quality cannabis extracts—and 710 is the perfect time to explore them.
Find Your Flow with Oil Options for Many Styles
More than ever before, there’s an unbelievable variety of products derived from pure cannabis oil that can be vaped, dabbed, or otherwise enjoyed for a high-impact experience.
Live Concentrates, like Live Resin, Live Budder, and impressive Live Diamonds, are derived from fresh-frozen flower that’s processed at peak potency for the purest, most premium products. Cured concentrates are made from carefully cured flower and come in a variety of interesting consistencies for every preference, like Shatter, Crumble, and Wax. All of them retain each strain’s specific cannabis terpenes and cannabinoids that make bold, unique flavors and effects.
Dabbing, commonly used for Concentrates, refers to vaporizing cannabis extracts using a special device. Dabbing involves an oil rig which is made up of a glass piece containing either a ceramic or titanium nail that is heated up with a torch. Inhaling the vapor offers an intense and flavorful experience that's perfect for those looking for extra potency.
For those who don't want to dab, Vapes provide a discreet and easy way to enjoy oils from your favorite strains while experiencing all the flavor concentrates have to offer. Choose from pre-loaded All-In-One Vapes or Cartridges containing concentrated extracts that can be used in any standard vape pen.
New to Vapes? Learn how to choose the right vape product for your preferences and experience level in our Vape Selection Guide.
Pure, unprocessed full-spectrum cannabis oils can be used in a number of ways, from the Vapes above to more familiar Tincture and Syringe formats intended to conveniently ingest or infuse food and beverages at home. These can be found in Indica, Sativa, and Hybrid options, many in strain-specific profiles, and all of them retain the plant’s terpenes and cannabinoids that make each profile shine.
More Ways to Get in on 710
At Trulieve, we're celebrating the day with special deals, exclusive events, and more excitement at stores all across the country. Check out our 2026 710 celebration guide to discover the latest store events, activations, special offers, and ways to join the fun near you.
If you’re in a medical state, take the time to talk to your dispensary associate about oil and concentrate options. Consider trying something new to support your wellness, or stock up with deals on your favorites! If you live in a recreation-friendly market, get together with your circle to share in the fun.
No matter how you choose to partake in this exciting day in cannabis, Trulieve has something to offer with a lineup full of high-quality concentrates worthy of exploring for the first time or revisiting for high-impact relief.
¹ https://www.futuremarketinsights.com/reports/cannabis-concentrate-market
